Optimizely
Analytics · optimizely.com · last read 2026-11-09
At a glance
- Is Optimizely GDPR compliant?
- No tool is GDPR compliant on its own: compliance depends on what you process with it and how. What follows is what Optimizely itself publishes, each answer linked to its source and the date we read it.
- Does Optimizely have a SOC 2 report?
- Optimizely says a SOC 2 Type 2 report is available on request. In Optimizely's words: “ISO 27018:2019, SOC 2 Type 2, PCI DSS v4.0.1, and TISAX.” We read this on 2026-11-09. Source and date
- Is Optimizely ISO 27001 certified?
- Optimizely states ISO/IEC 27001 certification (2022 edition, as Optimizely names it), and says the certificate or audit report is available on request. We read this on 2026-11-09. Source and date
- Who are Optimizely's subprocessors?
- Optimizely lists 104 third-party subprocessors; 97 of them name at least one processing country outside the EEA. We last read the list on 2026-11-09. The page we read covers only part of the list. Source and date
The same questions for any vendor, and the rule behind each: the vendor due diligence checklist.
Identity
| Legal entity | Optimizely North America Inc |
|---|---|
| HQ | US |
| Parent company | — |
| Ultimate ownership | — |
| EU contracting entity | Optimizely AB |
| LEI | 254900OYLBMWZ1N5IO91 |
| US CLOUD Act reach | Contracting entity incorporated in the US |
| Source | optimizely.com · 2026-11-09 |
Legal entity from the vendor's own terms. LEI, registered country and parent company from the Global LEI Index (GLEIF); ownership is left empty where GLEIF names no parent. The CLOUD Act row is arithmetic over those countries, not an assessment of risk.
Data location
No data-location observation recorded yet.
The same question for every vendor: where SaaS vendors store EU data.
Optimizely's subprocessor list names AWS, Microsoft and Google for hosting or infrastructure. Which SaaS vendors run on which cloud, and the sovereign offerings of each: sovereign clouds.
Subprocessor chain
104 third parties · 97 with a country outside the EEA · all read 2026-11-09 · partial: the page we read covers only part of the vendor's subprocessors
| Subprocessor | Country | Purpose |
|---|---|---|
| Amazon SES | US | Cloud-based Email Services (Agent Platform; optional sub-processor) |
| Amazon Web Services Inc. | North America, EU | Cloud hosting and infrastructure provider (Agent Platform; selection by customer) |
| Amazon Web Services Inc. | US | Cloud hosting and infrastructure provider (Analytics) |
| Amazon Web Services Inc. | North America, EU, Asia Pacific | Cloud hosting and infrastructure provider (Configured Commerce; selection by customer) |
| Amazon Web Services Inc. | North America, EU | Cloud hosting and infrastructure provider (Connect Platform; selection by customer) |
| Amazon Web Services Inc. | North America, EU | Cloud hosting and infrastructure provider (Content Marketing Platform; selection by customer) |
| Amazon Web Services Inc. | North America | Cloud hosting and infrastructure provider (Content Recommendations) |
| Amazon Web Services Inc. | North America, EU, Asia Pacific | Cloud hosting and infrastructure provider (Data Platform; selection by customer) |
| Amazon Web Services Inc. | US | Cloud hosting and infrastructure provider (Web & Feature Experimentation) |
| Anthropic | — | Large language model (Agent Platform; varies by user location; processed in nearest data center) |
| Bandwidth | US | SMS Delivery (US and Canada only) (Data Platform) |
| Bugsnag | North America, EU | Tracking for bug resolution (Connect Platform) |
| Bugsnag | North America, EU | Tracking for bug resolution (Data Platform) |
| CloudFlare Inc. | North America, EU, Middle East, Asia Pacific | Content Delivery Network (Commerce Connect; mapped to customer's data centre) |
| CloudFlare Inc. | North America, EU, Middle East, Asia Pacific | Content Delivery Network (Configured Commerce; mapped to customer's data centre) |
| CloudFlare Inc. | North America, EU, Middle East, Asia Pacific | Content Delivery Network (Connect Platform; mapped to customer's data centre) |
| CloudFlare Inc. | North America, EU, Middle East, Asia Pacific | Content Delivery Network (Content Graph; mapped to customer's data centre) |
| CloudFlare Inc. | North America, EU, Middle East, Asia Pacific | Content Delivery Network (Content Management System (PaaS); mapped to customer's data centre) |
| CloudFlare Inc. | North America, EU, Middle East, Asia Pacific | Content Delivery Network (Content Management System (SaaS); mapped to customer's data centre) |
| CloudFlare Inc. | North America, EU, Middle East, Asia Pacific | Content Delivery Network (Content Recommendations; mapped to customer's data centre) |
| CloudFlare Inc. | North America, EU, Middle East, Asia Pacific | Content Delivery Network (Product Recommendations; mapped to customer's data centre) |
| CloudFlare Inc. | North America, EU, Middle East, Asia Pacific | Content Delivery Network (Search & Navigation (formerly Personalized Find); mapped to customer's data centre) |
| CloudFlare Inc. | North America, EU, Middle East, Asia Pacific | Content Delivery Network (Web & Feature Experimentation; mapped to customer's data centre) |
| CloudFlare Inc.* | North America, EU, Middle East, Asia Pacific | Content Delivery Network (Campaign; mapped to customer's data centre) |
| Datadog | US | Observability and Alerting (Agent Platform) |
| Datadog | US | Observability and Alerting (Analytics) |
| Datadog | US | Observability and Alerting (Campaign) |
| Datadog | US | Observability and Alerting (Commerce Connect) |
| Datadog | US | Observability and Alerting (Configured Commerce) |
| Datadog | US | Observability and Alerting (Connect Platform) |
| Datadog | US | Observability and Alerting (Content Graph) |
| Datadog | US | Observability and Alerting (Content Management System (PaaS)) |
| Datadog | US | Observability and Alerting (Content Management System (SaaS)) |
| Datadog | US | Observability and Alerting (Content Marketing Platform) |
| Datadog | US | Observability and Alerting (Content Recommendations) |
| Datadog | US | Observability and Alerting (Data Platform) |
| Datadog | US | Observability and Alerting (Product Recommendations) |
| Datadog | US | Observability and Alerting (Search & Navigation (formerly Personalized Find)) |
| Datadog | US | Observability and Alerting (Web & Feature Experimentation) |
| Deutsche Telekom | EU | SMS delivery and RCS messaging (Campaign) |
| Full Story | US | User Session Recording (US region customers only) (Agent Platform) |
| Full Story | US | User Session Recording (US region customers only) (Content Marketing Platform) |
| Google Analytics | US | Google Analytics use is optional and may be enabled. If disabled the Optimizely customer will need to supply their own solution or certain functionality may be limited (Commerce Connect; optional sub-processor) |
| Google Analytics | US | Google Analytics use is optional and may be enabled. If disabled the Optimizely customer will need to supply their own solution or certain functionality may be limited (Configured Commerce; optional sub-processor) |
| Google Analytics | US | Google Analytics use is optional and may be enabled. If disabled the Optimizely customer will need to supply their own solution or certain functionality may be limited (Content Management System (PaaS); optional sub-processor) |
| Google Analytics | US | Google Analytics use is optional and may be enabled. If disabled the Optimizely customer will need to supply their own solution or certain functionality may be limited (Content Marketing Platform; optional sub-processor) |
| Google Cloud | North America, EU | Cloud Service Provider (Agent Platform; selection by customer) |
| Google Cloud | US | Cloud Service Provider (Analytics) |
| Google Cloud | EU | Cloud Service Provider (Campaign) |
| Google Cloud | US | Cloud Service Provider (Content Marketing Platform) |
| Google Cloud | US, EU | Cloud Service Provider (Web & Feature Experimentation) |
| Google Cloud | US | Cloud Service Provider. Can be replaced with a third party service (Configured Commerce; optional sub-processor) |
| Google Gemini | — | Large language model (Agent Platform; varies by user location; processed in nearest data center) |
| Link Mobility | EU | SMS Delivery (Campaign) |
| Litmus | US | Email rendering testing across browsers (Data Platform) |
| LogRocket | US | Front-end monitoring and session replay (Analytics) |
| Looker a Google company | North America, EU, Middle East, Asia Pacific | Data modelling and visualization platform (a Google company) (Configured Commerce; optional sub-processor) |
| Mailgun | US | Cloud-based Email Services (Configured Commerce; can be disabled by customer) |
| Microsoft Inc. Azure | North America, EU | Cloud Service Provider (Agent Platform; selection by customer) |
| Microsoft Inc. Azure | North America, EU, Middle East, Asia Pacific | Cloud Service Provider (Commerce Connect; selection by customer) |
| Microsoft Inc. Azure | North America, EU, Middle East, Asia Pacific | Cloud Service Provider (Community API; selection by customer) |
| Microsoft Inc. Azure | North America, EU, Asia Pacific | Cloud Service Provider (Configured Commerce; selection by customer) |
| Microsoft Inc. Azure | North America, EU, Middle East, Asia Pacific | Cloud Service Provider (Content Graph; selection by customer) |
| Microsoft Inc. Azure | North America, EU, Middle East, Asia Pacific | Cloud Service Provider (Content Management System (PaaS); selection by customer) |
| Microsoft Inc. Azure | North America, EU, Middle East, Asia Pacific | Cloud Service Provider (Content Management System (SaaS); selection by customer) |
| Microsoft Inc. Azure | North America, EU, Asia Pacific | Cloud Service Provider (Content Recommendations; selection by customer) |
| Microsoft Inc. Azure | North America, EU | Cloud Service Provider (Product Recommendations; selection by customer) |
| Microsoft Inc. Azure | North America, EU | Cloud Service Provider (Search & Navigation (formerly Personalized Find); selection by customer) |
| Mongo DB Atlas | US | Database (Community API) |
| Mongo DB Atlas | US | Database (Content Marketing Platform) |
| Mongo DB Atlas | US | Database (Search & Navigation (formerly Personalized Find)) |
| Okta | US | User Authentication and Authorization is via OptiID. Customer can optionally bring in their own SSO. (Agent Platform) |
| Okta | US | User Authentication and Authorization is via OptiID. Customer can optionally bring in their own SSO. (Analytics) |
| Okta | US | User Authentication and Authorization is via OptiID. Customer can optionally bring in their own SSO. (Campaign) |
| Okta | US | User Authentication and Authorization is via OptiID. Customer can optionally bring in their own SSO. (Commerce Connect) |
| Okta | US | User Authentication and Authorization is via OptiID. Customer can optionally bring in their own SSO. (Configured Commerce) |
| Okta | US | User Authentication and Authorization is via OptiID. Customer can optionally bring in their own SSO. (Connect Platform) |
| Okta | US | User Authentication and Authorization is via OptiID. Customer can optionally bring in their own SSO. (Content Graph) |
| Okta | US | User Authentication and Authorization is via OptiID. Customer can optionally bring in their own SSO. (Content Management System (PaaS)) |
| Okta | US | User Authentication and Authorization is via OptiID. Customer can optionally bring in their own SSO. (Content Management System (SaaS)) |
| Okta | US | User Authentication and Authorization is via OptiID. Customer can optionally bring in their own SSO. (Content Marketing Platform; optional sub-processor) |
| Okta | US | User Authentication and Authorization is via OptiID. Customer can optionally bring in their own SSO. (Content Recommendations) |
| Okta | US | User Authentication and Authorization is via OptiID. Customer can optionally bring in their own SSO. (Data Platform) |
| Okta | US | User Authentication and Authorization is via OptiID. Customer can optionally bring in their own SSO. (Product Recommendations) |
| Okta | US | User Authentication and Authorization is via OptiID. Customer can optionally bring in their own SSO. (Search & Navigation (formerly Personalized Find)) |
| Okta | US | User Authentication and Authorization is via OptiID. Customer can optionally bring in their own SSO. (Web & Feature Experimentation) |
| ScyllaDB | North America, EU, Asia Pacific | Database (Data Platform; selection by customer) |
| Segment | US | Customer Data Platform (Agent Platform) |
| Segment | US | Customer Data Platform (Analytics) |
| Segment | US | Customer Data Platform (Content Marketing Platform) |
| SEMRush | US | SEO Analytics (Agent Platform) |
| Sentry | US | Observability - App Event Management (Agent Platform) |
| Sentry | US | Observability - App Event Management (Content Marketing Platform) |
| Sinch Germany GmbH | EU | SMS Delivery (Campaign) |
| Snowflake | North America, South America, EU, Middle East, Asia Pacific | Database (Agent Platform) |
| Snowflake | US | Database (Analytics) |
| Snowflake | North America, EU, Asia Pacific | Database (Data Platform) |
| Tray.io | US | AWS App Integrations (Content Marketing Platform; optional sub-processor) |
| Twilio Send Grid | US | Cloud-based Email Services (Commerce Connect; optional sub-processor; can be disabled by customer) |
| Twilio Send Grid | US | Cloud-based Email Services (Content Management System (PaaS); optional sub-processor; can be disabled by customer) |
| Twilio Send Grid | US | Cloud-based Email Services (Content Management System (SaaS); optional sub-processor; can be disabled by customer) |
| Twilio Send Grid | US | Cloud-based Email Services (Data Platform) |
| Upper Quadrant | US | Ecommerce Integrations (Data Platform) |
| Vonage B.V. | EU | WhatsApp (Campaign) |
The count outside the EEA is arithmetic over the country column, not a judgement about lawfulness. A transfer outside the EEA can be perfectly lawful; whether this one is depends on your use, not on the vendor.
Every subprocessor in the registry, and which vendors name it: subprocessors.
Processing terms
No data processing agreement read yet.
These terms side by side for every vendor: data processing agreements compared. What vendors give you for a transfer impact assessment: transfer impact assessments.
Assurance
Does Optimizely have a SOC 2 report?
Optimizely says a SOC 2 Type 2 report is available on request. We read this on 2026-11-09.
- Available on request “ISO 27018:2019, SOC 2 Type 2, PCI DSS v4.0.1, and TISAX”
Source: optimizely.com, 2026-11-09
Of the 114 vendors in this registry whose own pages mention SOC 2, 57 say the report is available on request, 1 links to the report itself, and 56 state it without saying how to get it. The type is the one the vendor names.
Is Optimizely ISO 27001 certified?
Optimizely states ISO/IEC 27001 certification (2022 edition, as Optimizely names it), and says the certificate or audit report is available on request. We read this on 2026-11-09.
- Available on request “ISO/IEC ISO27001:2022 - Information Security Management Systems (ISMS)”
Source: optimizely.com, 2026-11-09
On the same list Optimizely also names ISO/IEC 27017 and ISO/IEC 27018. Each standard's page says how it relates to ISO/IEC 27001.
Of the 122 vendors in this registry whose own pages state ISO/IEC 27001, 16 link to the certificate, 43 say it is available on request, and 63 state it without saying how to get it. A certificate names the certification body, the scope and the expiry date: those are the three things to check.
| Scheme | Status | Scope | Source | Observed |
|---|---|---|---|---|
| Level 1 Self-Assessment · CSA | Claimed | Cloud Security Alliance (CSA); secure PaaS & SaaS cloud services; CAIQ Self-Assessments updated to CAIQ 4.0 | optimizely.com | 2026-11-09 |
| HECVAT | Claimed | core Cloud Products | optimizely.com | 2026-11-09 |
| HECVAT-Lite · HECVAT | Claimed | core Cloud Products | optimizely.com | 2026-11-09 |
| HIPAA | Claimed | HIPAA-ready Software Services: Content Management System (CMS) (PaaS & SaaS), Web & Feature Experimentation Services; supports HIPAA compliance as a business associate | optimizely.com | 2026-11-09 |
| ISO/IEC ISO27001:2022 · ISO27001 | Available on request | Content Management System (CMS), Commerce Connect, Web & Feature Experimentation Services, Campaign | optimizely.com | 2026-11-09 |
| ISO/IEC ISO27017:2015 · ISO27017 | Available on request | Content Management System (CMS), Commerce Connect, Web & Feature Experimentation Services | optimizely.com | 2026-11-09 |
| ISO/IEC 27018: 2019 · ISO27018 | Available on request | Content Management System (CMS), Commerce Connect, Web & Feature Experimentation Services | optimizely.com | 2026-11-09 |
| FSQS Stage 3 | Available on request | — | optimizely.com | 2026-11-09 |
| Telecommunications and Telemedia Data Protection Act (TTDSG/TKG) | Available on request | Security Concept report describing compliance with the German Telecommunications Act as the ICT provider | optimizely.com | 2026-11-09 |
| PCI DSS v 4.0.1 QSA Audited · PCIDSS | Available on request | Web & Feature Experimentation Services | optimizely.com | 2026-11-09 |
| PCI DSS v 4.0.1 Self-Assessment Attestation · PCIDSS | Available on request | Commerce Connect, Configured Commerce | optimizely.com | 2026-11-09 |
| SOC 2 Type 2 · SOC2T2 | Available on request | SOC 2 Type 2 Attestation listed for Content Management System (CMS), Commerce Connect, Web & Feature Experimentation Services, Configured Commerce, Optimizely Data Platform (ODP), Content Marketing Platform (CMP), Analytics (Formerly Netspring) | optimizely.com | 2026-11-09 |
| TISAX | Available on request | Campaign | optimizely.com | 2026-11-09 |
Claimed means the vendor asserts the scheme on its own page and offers nothing further. Available on request means the report or certificate exists but sits behind a request, a login or an NDA. Neither is a certificate we have seen. That is a distinction an auditor makes, so we make it too.
SecNumCloud, C5, ENS and HDS for every vendor, with the pages for ISO standards, SOC 2 and TISAX: certifications compared.
Official registers
| Register | Offering, as the register names it | Status | Level | Valid until | Observed |
|---|---|---|---|---|---|
| Global LEI Index (GLEIF) | Optimizely North America Inc. · Optimizely North America Inc. | ISSUED | US-DE | 2027-03-18 | 2026-11-09 |
- ACN qualified cloud (Italy): checked 2026-11-09, no entry under Optimizely; Optimizely AB; Optimizely North America Inc
- DORA critical ICT third-party providers (ESAs): checked 2026-11-09, no entry under Optimizely; Optimizely AB; Optimizely North America Inc
- ENS certificates of conformity (CCN, Spain): checked 2026-11-09, no entry under Optimizely; Optimizely AB; Optimizely North America Inc
- EU Cloud Code of Conduct (GDPR Art. 40): checked 2026-11-09, no entry under Optimizely; Optimizely AB; Optimizely North America Inc
- FedRAMP Marketplace (US): checked 2026-11-09, no entry under Optimizely; Optimizely AB; Optimizely North America Inc
- SecNumCloud qualified services (ANSSI, France): checked 2026-11-09, no entry under Optimizely; Optimizely AB; Optimizely North America Inc
What the authority publishes, not what the vendor claims. An entry covers the offering it names and nothing else: a FedRAMP authorisation for a government edition says nothing about the commercial service. No entry is not a finding about security - most vendors never apply - and an entry filed under a name not listed above would not have been found.
Support window
Not yet collected. This row will say not declared only once we have read a lifecycle or security page and found no period stated — see support windows.
Vulnerability reporting: no security.txt at the well-known path (read 2026-11-09)
How other vendors publish theirs: security.txt across the registry.
Documents
| Document | Disclosure | Transcription | HTTP | Observed |
|---|---|---|---|---|
| certifications | Public | full | 200 | 2026-11-09 |
| subprocessors | Public | partial | 200 | 2026-11-09 |
History
Nothing has moved since we started watching this vendor on 2026-11-09. Changes appear here only after a human has reviewed them.
Every reviewed change across the registry, newest first: vendor changes.