Google Analytics
Analytics · marketingplatform.google.com · last read 2026-10-12
Identity
| Legal entity | Google Ireland Limited |
|---|---|
| HQ | IE |
| Parent company | ALPHABET INC. |
| Ultimate ownership | US |
| EU contracting entity | — |
| LEI | YYPPRNO5HB304LHFVG31 |
| US CLOUD Act reach | Through a US parent company |
| Source | marketingplatform.google.com · 2026-10-08 |
Legal entity from the vendor's own terms. LEI, registered country and parent company from the Global LEI Index (GLEIF); ownership is left empty where GLEIF names no parent. The CLOUD Act row is arithmetic over those countries, not an assessment of risk.
Data location
| Region | EU data location | Minimum plan | Source | Observed |
|---|---|---|---|---|
| EU | Not stated | — | support.google.com | 2026-10-08 |
Subprocessor chain
52 third parties · 45 of the vendor's own group companies · 58 with a country outside the EEA · all read 2026-10-08
| Subprocessor | Country | Purpose |
|---|---|---|
| Accenture Co. Ltd. | TW | Customer and service support |
| Accenture Inc. | PH | Customer and service support |
| Accenture Japan Ltd. | JP | Customer and service support |
| Accenture Limited (formerly known as Accenture Public Limited Company) | IE | Customer and service support |
| Accenture LLP | US | Customer and service support |
| Accenture SAS | FR | Customer and service support |
| Accenture SL | ES | Customer and service support |
| Accenture Solutions Private Limited | IN | Customer and service support |
| Artefact S.A. | FR | Customer and service support |
| ARTERIA S.A. | PL | Customer and service support |
| Atento Argentina S.A. | AR | Customer and service support |
| Cognizant Serviços de Tecnologia e Software do Brasil S/A | BR | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| Cognizant Technology Solutions de Argentina SRL | AR | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| Cognizant Technology Solutions de Mexico S.A. de C.V. | MX | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| Cognizant Technology Solutions India Private Limited | IN | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| Cognizant Technology Solutions Philippines, Inc. | PH | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| Cognizant Worldwide Limited | IE | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| Competence Call Center İstanbul Çağrı Merkezi Hizmetleri Anonim Şirketi | TR | Google Analytics |
| Concentrix Daksh Services India Private Limited | IN | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| Concentrix Solutions Corporation (formerly known as Concentrix Corporation) | US | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| Converteo SAS | FR | Display & Video 360, Campaign Manager 360, Search Ads 360, Google Analytics 360 |
| Design, LLC* | US | IT-facility management |
| EPAM Systems Inc. | US | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| Gable Corporation; Tetra, LLC* | US | IT-facility management |
| GlobalLogic Inc. | US | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| GlobalLogic Technologies Limited | IN | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| HCL (Brazil) Tecnologia da Informação Ltda (formerly known as HCL Tecnologia da Informação Ltda.) | BR | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| HCL (Ireland) Information Systems Ltd. | IE | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| HCL America Inc. | US | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Ad Manager (incl. 360; processor feature: Dynamic Ad Insertion), Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| HCL Technologies Limited | IN | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| Intelenet Global Services Private Limited | IN | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| Internet Advantage Nederland B.V. dba Artefact Benelux | NL | Display & Video 360, Campaign Manager 360, Search Ads 360, Google Analytics 360, Google Tag Manager 360 |
| Jellyfish Online Marketing Ltd. | US | Google Data Studio |
| Jellyfish U.K. Limited | GB | Display & Video 360, Campaign Manager 360, Search Ads 360, Google Analytics 360, Google Tag Manager 360 |
| K.K. Teledirect Japan | JP | Google Analytics |
| Maguro Enterprises, LLC* | US | IT-facility management |
| Majorel Ireland Limited formerly known as Arvato Finance Services Limited | IE | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| Myall, LLC* | US | IT-facility management |
| Regalix Inc. | US | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| Regalix India Private Limited | IN | Google Analytics |
| SCSK Serviceware Corporation | JP | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| Tapaha Dynamics LLC* | US | IT-facility management |
| TDCX (MY) Sdn. Bhd. (formerly known as Teledirect Telecommerce Sdn. Bhd.) | MY | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| TMJ, Inc. | JP | Google Analytics |
| Trakken GmbH | DE | Display & Video 360, Campaign Manager 360, Search Ads 360, Google Analytics 360, Google Tag Manager 360 |
| TTEC Brasil Serviços Ltda. (formerly known as Teletech Brasil Serviços Ltda.) | BR | Google Analytics |
| TTEC Customer Care Management (Ireland) Limited (formerly known as Teletech Customer Care Management (Ireland) Limited) | IE | Google Analytics |
| TTEC Europe BV (formerly known as Teletech Europe BV) | NL | Google Analytics |
| Wipro IT Services Poland Sp. z.o.o. | PL | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (incl. 360, Firebase), Google Data Studio, Google Optimize (incl. 360), Google Tag Manager (incl. 360) |
| Wipro Limited | IN | Google Data Studio |
| Wipro LLC | US | Google Data Studio |
| Zevas Communications Ltd. | IE | Google Analytics |
Google Analytics's own group companies listed as subprocessors (45)
| Company | Country | Purpose |
|---|---|---|
| Charter Investments Limited | TW | IT-facility management |
| Crystal Computing SPRL | BE | Display & Video 360; Search Ads 360 |
| GGLE Portugal Lda | PT | Display & Video 360; Search Ads 360; Google Analytics; Google Analytics 360; Google Analytics for Firebase; Google Tag Manager; Google Tag Manager 360 |
| GOC Philippines, Inc. | PH | Display & Video 360; Audience Partner API; Campaign Manager 360; Search Ads 360; Google Analytics (incl. 360, Firebase); Google Data Studio; Google Optimize (incl. 360); Google Tag Manager (incl. 360) |
| GOC Services India Private Limited | IN | Display & Video 360; Audience Partner API; Campaign Manager 360; Search Ads 360; Google Analytics (incl. 360, Firebase); Google Data Studio; Google Optimize (incl. 360); Google Tag Manager (incl. 360) |
| Google Argentina S.R.L. | AR | Display & Video 360; Audience Partner API; Campaign Manager 360; Search Ads 360; Google Analytics (incl. 360, Firebase); Google Tag Manager (incl. 360) |
| Google Asia Pacific Pte. Ltd. (リミテッド) | SG | Display & Video 360; Audience Partner API; Campaign Manager 360; Search Ads 360; Google Analytics (incl. 360, Firebase); Google Tag Manager (incl. 360) |
| Google Australia Pty Ltd. | AU | Display & Video 360; Audience Partner API; Campaign Manager 360; Search Ads 360; Google Analytics (incl. 360, Firebase); Google Tag Manager (incl. 360) |
| Google Austria GmbH | AT | Display & Video 360; Search Ads 360 |
| Google Belgium NV | BE | Display & Video 360; Search Ads 360 |
| Google Brasil Internet Ltda. | BR | Display & Video 360; Audience Partner API; Campaign Manager 360; Search Ads 360; Google Analytics (incl. 360, Firebase); Google Tag Manager (incl. 360) |
| Google Bucharest S.R.L. | RO | Google Tag Manager; Google Tag Manager 360 |
| Google Canada Corporation | CA | Display & Video 360; Audience Partner API; Campaign Manager 360; Search Ads 360; Google Analytics (incl. 360, Firebase); Google Tag Manager (incl. 360) |
| Google Chile Limitada | CL | Search Ads 360 |
| Google Colombia Limitada | CO | Display & Video 360; Search Ads 360; Google Analytics (incl. 360, Firebase); Google Tag Manager (incl. 360) |
| Google Commerce Ltd. | IE | Display & Video 360; Audience Partner API; Campaign Manager 360; Search Ads 360; Google Analytics (incl. 360, Firebase); Google Optimize (incl. 360); Google Tag Manager (incl. 360) |
| Google Czech Republic, s.r.o. | CZ | Display & Video 360, Search Ads 360, Google Analytics (360, for Firebase), Google Data Studio, Google Optimize (360), Google Tag Manager (360) |
| Google Denmark ApS | DK | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (360, for Firebase), Google Tag Manager (360) |
| Google Finland OY | FI | Display & Video 360, Campaign Manager 360, Search Ads 360 |
| Google France SARL | FR | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (360, for Firebase), Google Tag Manager (360) |
| Google FZ LLC | AE | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (360, for Firebase), Google Tag Manager (360) |
| Google Germany GmbH | DE | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (360, for Firebase), Google Tag Manager (360) |
| Google Greece Internet Applications Single Partner LTD | GR | Search Ads 360, Google Tag Manager (360) |
| Google Hrvatska D.o.o. | HR | Search Ads 360, Google Analytics (360, for Firebase) |
| Google Infraestructura Argentina S.R.L. | AR | Display & Video 360; Audience Partner API; Campaign Manager 360; Search Ads 360; Google Analytics (incl. 360, Firebase); Google Tag Manager (incl. 360) |
| Google Ireland Limited | IE | Display & Video 360; Audience Partner API; Campaign Manager 360; Search Ads 360; Google Analytics (incl. 360, Firebase); Google Optimize (incl. 360); Google Tag Manager (incl. 360) |
| Google Israel Ltd. | IL | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (360, for Firebase), Google Tag Manager (360) |
| Google Italy S.r.l. | IT | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (360, for Firebase), Google Tag Manager (360) |
| Google Kenya Limited | KE | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (360, for Firebase), Google Data Studio, Google Optimize (360), Google Tag Manager (360) |
| Google Lithuania UAB | LT | Display & Video 360, Search Ads 360 |
| Google Netherlands B.V. | NL | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (360, for Firebase), Google Tag Manager (360) |
| Google New Zealand Limited | NZ | Search Ads 360; Google Tag Manager; Google Tag Manager 360 |
| Google Norway AS | NO | Display & Video 360; Audience Partner API; Campaign Manager 360; Search Ads 360; Google Analytics; Google Analytics 360; Google Analytics for Firebase; Google Data Studio; Google Optimize; Google Optimize 360; Google Tag Manager; Google Tag Manager 360 |
| Google Peru S.R.L. | PE | Campaign Manager 360; Search Ads 360; Google Analytics; Google Analytics 360; Google Analytics for Firebase; Google Tag Manager; Google Tag Manager 360 |
| Google Poland Sp. z.o.o. | PL | Display & Video 360; Audience Partner API; Campaign Manager 360; Search Ads 360; Google Analytics; Google Analytics 360; Google Analytics for Firebase; Google Data Studio; Google Optimize; Google Optimize 360; Google Tag Manager; Google Tag Manager 360 |
| Google Reklamcılık ve Pazarlama Ltd. Şti (a.k.a. Google Turkey) | TR | Display & Video 360; Audience Partner API; Campaign Manager 360; Search Ads 360 |
| Google Slovakia, s.r.o. | SK | Search Ads 360 |
| Google South Africa Proprietary Limited | ZA | Search Ads 360 |
| Google Spain S.L.U. | ES | Display & Video 360; Audience Partner API; Campaign Manager 360; Search Ads 360; Google Analytics; Google Analytics 360; Google Analytics for Firebase; Google Tag Manager; Google Tag Manager 360 |
| Google Sweden AB | SE | Display & Video 360; Audience Partner API; Campaign Manager 360; Search Ads 360; Google Analytics; Google Analytics 360; Google Analytics for Firebase |
| Google Switzerland GmbH | CH | Display & Video 360; Audience Partner API; Campaign Manager 360; Search Ads 360; Google Analytics; Google Analytics 360; Google Analytics for Firebase; Google Data Studio; Google Optimize; Google Optimize 360; Google Tag Manager; Google Tag Manager 360 |
| Google UK Ltd | GB | Display & Video 360; Audience Partner API; Campaign Manager 360; Search Ads 360; Google Analytics; Google Analytics 360; Google Analytics for Firebase; Google Data Studio; Google Optimize; Google Optimize 360; Google Tag Manager; Google Tag Manager 360 |
| Green Box Computing B.V.* | NL | Display & Video 360, Audience Partner API, Campaign Manager 360, Search Ads 360, Google Analytics (360, for Firebase), Google Tag Manager (360) |
| Inversiones y Servicios Dataluna Limitada | CL | Search Ads 360 |
| Tuike Finland OY* | FI | Display & Video 360, Campaign Manager 360, Search Ads 360 |
The count outside the EEA is arithmetic over the country column, not a judgement about lawfulness. A transfer outside the EEA can be perfectly lawful; whether this one is depends on your use, not on the vendor.
Processing terms
From the vendor's data processing agreement · read 2026-10-09 · business.safety.google
| Term | What the agreement says |
|---|---|
| Transfer mechanism | SCC module 2 |
| Transfer mechanism | SCC module 3 |
| Transfer mechanism | SCC module 4 |
| Transfer mechanism | other |
| Notice of new subprocessors | At least 30 days before the new subprocessor processes customer personal data, by email to the Notification Email Address (including name, location and activities) |
| Notice of new subprocessors | Notice of new subcontractors for RDP Services only where required by US State Privacy Laws; no notice period stated |
| If you object to one | Customer may object by terminating the Agreement for convenience immediately on written notice, given within 90 days of being informed of the new subcontractor (RDP Services, Appendix 3B) |
| If you object to one | Customer may terminate the Agreement for convenience immediately on written notice, if notice is given within 90 days of being informed of the new subprocessor |
| Breach notification | promptly and without undue delay |
| Audit | Customer or its appointed third-party auditor may conduct audits, including inspections; start date, scope and duration agreed in advance; Google may charge a fee based on its reasonable costs |
| Audit | For CCPA purposes, Google allows audits of its compliance with Appendix 3B under paragraph 3.2.1(b) (Customer's Audit Rights) |
| Audit | For RDP Services (US State Privacy Laws): customer may audit by reviewing a third-party audit certificate (e.g., SOC 2 Type II, ISO/IEC 27001) issued within 12 months, plus other information Google deems necessary; alternatively Google may, at its sole discretion, initiate a third-party audit, for which it may charge a fee based on reasonable costs |
| Audit | Google will allow audits to verify its compliance with Appendix 3B (CCPA, for processing without Restricted Data Processing) under paragraph 3.2.1(b) (Customer's Audit Rights); the details are not stated in this part |
| Audit | No on-site audit right stated here; customer can review the Security Documentation, the DPA information, other Google materials, and the ISO 27001 certificate (based on a third-party audit) |
Terms as the agreement states them. Where it is silent on a term, there is no row; that is not a statement that the vendor does not offer it.
Assurance
| Scheme | Status | Scope | Source | Observed |
|---|---|---|---|---|
| ISO 27001 · ISO27001 | Claimed | the systems, applications, people, technology, processes and data centers serving a number of Google products; listed products include Ads Data Hub, Campaign Manager 360, Display & Video 360, Google Ad Manager, Google Analytics, Google Analytics 360, Google Analytics for Firebase, Google Tag Manager, Google Tag Manager 360, Search Ads 360, and others | support.google.com | 2026-10-08 |
Claimed means the vendor asserts the scheme on its own page and offers nothing further. Available on request means the report or certificate exists but sits behind a request, a login or an NDA. Neither is a certificate we have seen. That is a distinction an auditor makes, so we make it too.
Official registers
| Register | Offering, as the register names it | Status | Level | Valid until | Observed |
|---|---|---|---|---|---|
| Global LEI Index (GLEIF) | GOOGLE IRELAND LIMITED · GOOGLE IRELAND LIMITED | ISSUED | IE | 2027-05-31 | 2026-10-09 |
- ACN qualified cloud (Italy): checked 2026-10-12, no entry under Google Analytics; Google Ireland Limited
- DORA critical ICT third-party providers (ESAs): checked 2026-10-12, no entry under Google Analytics; Google Ireland Limited
- Data Privacy Framework List (US): checked 2026-10-12, no entry under Google Analytics; Google Ireland Limited
- EU Cloud Code of Conduct (GDPR Art. 40): checked 2026-10-12, no entry under Google Analytics; Google Ireland Limited
- FedRAMP Marketplace (US): checked 2026-10-12, no entry under Google Analytics; Google Ireland Limited
- SecNumCloud qualified services (ANSSI, France): checked 2026-10-12, no entry under Google Analytics; Google Ireland Limited
What the authority publishes, not what the vendor claims. An entry covers the offering it names and nothing else: a FedRAMP authorisation for a government edition says nothing about the commercial service. No entry is not a finding about security - most vendors never apply - and an entry filed under a name not listed above would not have been found.
Support window
| Product | Support period | State | SBOM | Source | Observed |
|---|---|---|---|---|---|
| Google Analytics (service) | — | Service only | unknown | marketingplatform.google.com | 2026-10-11 |
Vulnerability reporting: g.co, [email protected] (security.txt, expires 2030-04-01; read 2026-10-11)
Documents
| Document | Disclosure | Transcription | HTTP | Observed |
|---|---|---|---|---|
| certifications | Public | full | 200 | 2026-10-08 |
| dpa | Public | full | 200 | 2026-10-09 |
| dpa-de | Public | full | 200 | 2026-10-09 |
| residency | Public | full | 200 | 2026-10-08 |
| subprocessors | Public | full | 200 | 2026-10-08 |
History
Nothing has moved since we started watching this vendor on 2026-10-08. Changes appear here only after a human has reviewed them.